On Mon, 30 Jun 2008 22:56:04 +0100, "Pet - www.GymRatZ.co.uk"
<0845-86-86-888@Cheapest-Prices.ever> wrote:

>Pet - www.GymRatZ.co.uk wrote:
>
>> Just wondered what the groups thoughts are on this issue?
>
>and following on....
>
>If I wanted to aim for maximum relevance for the terms "fitness equipment" and
>"gym equipment" should "gym" "fitness" "equipment" all rank as equals or
>should I drop "equipment" slightly?
>
>Obviously I am aware of the relevance of key word back-links etc.
>:¬)
>
>Cheers
>Pete

You could look into less usage of the direct terms and more usage of
synonyms etc. Get the thesaurus out.

BB